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DeM Banter: This is a bit of a wow list… covers so many “issues” and concepts in nine short point… in 1958. Most “truths” simply don’t ever change.

Here’s a set of simple rules to live and work by–from a very unexpected source.

Gordon Dean was an American lawyer and prosecutor whose distinguished career was fairly typical for Washington types. He went to work for the Justice Department under President Franklin Roosevelt, and taught in the law schools at Duke University and the University of Southern California. He was appointed one of the original commissioners of the Atomic Energy Commission in 1949 by President Harry Truman, eventually becoming its chairman from 1950 to 1953.

In short, he’s hardly the usual suspect to offer entrepreneurs advice in 2012. Stick with me.

When Dean died in a plane crash in 1958, it’s said that among his personal effects was an envelope with nine life lessons scribbled on the back. These lessons aren’t about the law, or atomic energy, or foreign relations. Rather, they represent wisdom that should be shared and used by people everywhere.

These are his superb lessons:

Never lose your capacity for enthusiasm.
Never lose your capacity for indignation.
Never judge people. Don’t type them too quickly. But in a pinch, never first assume that a man is bad; first assume that he is good and that, at worst, he is in the gray area between bad and good.
Never be impressed by wealth alone or thrown by poverty.
If you can’t be generous when it’s hard to be, you won’t be when it’s easy.
The greatest builder of confidence is the ability to do something–almost anything–well.
When confidence comes, then strive for humility; you aren’t as good as all that.
The way to become truly useful is to seek the best that other brains have to offer. Use them to supplement your own, and be prepared to give credit to them when they have helped.
The greatest tragedies in the world and personal events stem from misunderstandings. So communicate!

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Harvey Mackay, author of The Mackay MBA of Selling in the Real World, is founder of the MackayMitchell Envelope Co. He has written six bestsellers, including Swim with the Sharks Without Being Eaten Alive. @HarveyMackay

2 Replies to “9 Life Lessons for Every Entrepreneur by Harvey Mackay”

Wow. This is brilliant. Very profound and I can see why he would carry something like this around. It’s incredible how poignant and straight forward those “truths” are. I love Mackay’s moral at the end of that article. It’s something I’ve heard you say in a different way: “Mackay’s Moral: We are all students of life–pay attention and take notes!”
There’s so much I want to say about each of them but the one that really made me stop and think was number 5. If you’re not generous when times are tough, you won’t be when it’s easy. Reading things like that give me pause to think about the way I live my life and I hope I can live a good, generous life even when times are at their toughest.