Whether you're a casual viewer or a die-hard fan of football, you've likely come across Modelo's advertising campaign featuring the compelling tagline: "The mark of a fighter." These ads, often showcasing individuals from various walks of life who embody resilience and perseverance, have a magnetic allure that transcends the mere selling of beer. They provoke …
The Anatomy of a Fighter: Unpacking Resilience, Innovation, and Leadership Through Pop Culture and Advertising—Modelo Beer and DeMarco Banter
Mastermind Century Group 