The Law of Timing; John C. Maxwell’s 19th Irrefutable Law of Leadership states that “when to lead” is just as important as what to do and where to go. Timing can often be the critical difference between success and failure. Maxwell proposes that there are only four outcomes from any move that a leader makes:
The Wrong Action at the Wrong Time Leads to Disaster – If you take the wrong action at the wrong time, your people will suffer and so will your leadership.
The Right Action at the Wrong Time Brings Resistance– Having a vision for the right direction and knowing how to get there is not enough. If you take the right action but do it at the wrong time, you may still be unsuccessful because the people you lead can become resistant. Good leadership timing requires many things:
Understanding – leaders must have a firm grasp on the situation.
Maturity – if leader’s motives aren’t right, their timing will be off.
Confidence – people follow leaders who know what must be done.
Decisiveness – wishy-washy leaders create wishy-washy followers.
Experience – if leaders don’t possess experience, then they need to gain wisdom from others who do possess it.
Intuition – timing often depends on intangibles, such as momentum and morale.
Preparation – if the conditions aren’t right, leaders must create those conditions.
The Wrong Action at the Right Time is a Mistake – the greatest mistake made by entrepreneurs is knowing when to cut their losses or when to increase their investment to maximize gains. Their mistakes come from taking the wrong action at the right time.
The Right Action at the Right Time Results in Success – When the right leader and the right timing come together an organization achieves its goals and reaps incredible rewards.


