Category: Uncategorized

For generations in marketing and business we’ve used the SWOT model to provide an initial analysis and classification of the issues facing a business as it starts to evaluate it’s position and devise strategy. It has served us well since its inception in the 1960s with it’s simplicity, functionality and intuitiveness; remaining un-changed and un-equivocal for over 40 years. It provides a useful tool for segmenting internal and external factors into positives and negatives, yet in doing so it can be limiting in it’s scope to introduce wider factors which could or should come into play when developing our plans.

Most executives merely use the SWOT as a method of grouping factors into the 4 buckets, with limited conscious effort to align internal Strengths to specific external Opportunities, or to understand Weaknesses in regard to mitigating Threats. In this respect, the SWOT doesn’t provide a progression in it’s strategic development…

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Source: Daily Inspiration & Motivation

People who aren’t known for something haven’t done anything.

“How to Build a Brand,” was the title we settled on for a recent presentation. It included social media content and making money using your online presence.

Leadership brand building:

On the negative side of brand building, I know leaders who are “save the day” leaders. They love being the hero. Others are backstabbing asses. Still others feel threaten by the success of those around them.

What you’re known for determines the way people talk about you. The way people talk about you is your brand.

You’re known for what you contribute even if it’s negative. Ultimately, positive brand building is about giving not getting.

1. Building your brand is about bringing value.
2. Repeated behaviors create brands, negative or positive.
3. Competency creates positive brands.

Five questions for leadership brand building:

1. Who am I? You must know who you are before you can get…

For a Citadel graduate, the band of brotherhood formed and embedded in the course of four long years is both figurative and literal. It is intrinsic and personal as well as concrete and visible. What is known to many as “the band of gold”, The Citadel ring is instantly recognizable and marks its wearer as a Citadel Man, or since 1999, Woman. It is standardized yet unique, and it is distinguishable from all other college rings. There are no others like it, and, as far as Citadel alumni are concerned, there will never be.