โ€œFirst We Take Manhattanโ€: Leonard Cohen, Heretical Strategy, and the Liturgy of Cognitive War: DeMarco Banter

โ€œThey sentenced me to twenty years of boredom / For trying to change the system from within.โ€โ€” Leonard Cohen, โ€œFirst We Take Manhattanโ€ Leonard Cohenโ€™s โ€œFirst We Take Manhattanโ€ is not merely a songโ€”it is a philosophical insurgency. Released in 1988 and written a few years earlier, in the waning days of the Cold War, …

Sonic Pilgrimage: What Kashmir Teaches Us About Vision, Innovation, and Strategy: DeMarco Banter

I have to admit, Iโ€™m oldโ€”but not that old. Led Zeppelin was already well established by the time I started listening to rock music. Still, I vividly remember when In Through the Out Door came out while I was in junior highโ€”just before John Bonhamโ€™s tragic death in 1980. That moment marked the end of …

โ€œItโ€™s Not About the Drones: Itโ€™s About the Heresy of Strategic Imaginationโ€ –DeMarco Banter

The other day, I was deep into prepping a three-block session for a course Iโ€™m helping designโ€”focused on small unmanned aerial systems (sUAS), their tactical uses, implications for future warfare, and how we might integrate them into our PME ecosystem. I was bouncing ideas off a friend of mine, running through all the cool technical …

What If We Lose? Pondering the AI Race, AGI, and the Future of Strategic Reality: DeMarco Banter

This is not a political piece....just saying... I know everything quickly becomes that...  This is a strategic reflectionโ€”a thought experiment grounded in humility and foresight. Itโ€™s not about parties or administrations. Itโ€™s about possibility. About asking a question many donโ€™t want to touch: What happens if America loses the AI race? It sounds dramatic. Maybe …

The Force as Syncretic Faith: An Analysis of the Religious and Philosophical Underpinnings of Star Wars: DeMarco Banter

Part I: The Metaphysics of the Force: A Syncretic Foundation The enduring cultural resonance of the Star Wars saga is inextricably linked to its central metaphysical concept: the Force. More than a mere plot device, the Force serves as the philosophical and spiritual bedrock of its universe, a complex tapestry woven from the threads of …

The Innovation Trap: How the USAF Gets Stuck in the Hype Cycle: DeMarco Banter

The Hype Cycle: A Mirror for Institutional Behavior In the world of technological forecasting and organizational transformation, few conceptual tools have had the lasting impact of the Gartner Hype Cycle. Introduced in the mid-1990s by the research and advisory firm Gartner, Inc., the Hype Cycle sought to explain a recurring pattern: how emerging technologies rise …

Paul the Marketer: Strategic Messaging in the Early Christian Movement–DeMarco Banter

Iโ€™m always looking for patternsโ€”connections across time, domains, and disciplines. If youโ€™ve read this blog before, that wonโ€™t surprise you. What can Star Wars teach us about leadership? How does Jim Morrison reveal something essential about self-authorizing behavior? Can The Talking Heads actually teach us something about innovation? Lately, Iโ€™ve been turning back to one of the most well-read and enduring …

Han Shot First: A Philosophy of Decisive Leadership in an Age of Strategic Ambiguity: DeMarco Banter

We had an AUiX teammate PCS this week. As is tradition, we give our PCSing officers a Star Wars-themed farewell giftโ€”this time, a replica of Han Soloโ€™s iconic blaster. I considered adding a plaque that simply read: โ€œWho shot first?โ€ But as I floated the idea, I realized only about half the room caught the …

The Strategistโ€™s Scroll: Musashiโ€™s Five Rings and the Future of Defense Leadership-DeMarco Banter

As a squadron commander, I spent countless hours with our team in Air Operations Centers around the world, developing strategy, writing operational plans, wargaming, and wrestling with the ambiguity that defines modern conflict. We were serious about our craftโ€”so much so that we garnered a nickname: The Masterminds. It wasnโ€™t a boast, but a reflection …